Every business owner wants their marketing to stand out. And getting in front of — and keeping the attention of— audiences today is harder than ever. You can, and should, produce digital content, and then market the heck out of it, but you should also take advantage of the appeal of receiving a beautiful printed piece.
If your mailbox is stuffed with "junk" mail every time you visit it, then of course it would be a good idea to send customers something that they won't just toss into the round filing cabinet.
Why Print Works
Here are 4 good reasons why print isn't dead, and why it makes sense to invest a bit of time and energy into producing a beautiful mailer or leave-behind that grabs attention and provides value.
THE CHEESE STANDS ALONE.
Think about how many digital ads come across your newsfeed each day. Your inbox is probably flooded with emails. You watch countless videos on your social feeds. But how many truly GREAT pieces of mail do you get each day? Probably not many. Make your brand stand out and put something into their hands that they don't have to log on to see.
PRINT IS MORE ENJOYABLE.
And we aren't just saying that - a survey found that 81 percent of consumers in the U.S. find a printed piece to be relaxing to read. And we're not just talking books and magazines, we're talking brochures, slicks, booklets and more.
PRINT IS MORE MEMORABLE.
The same survey found that information is much more easily retained when read on paper, in fact, 88 percent said so. And wouldn't it be great if a potential customer remembered your website when they go to make a decision about where to spend their money?
PRINT IS LESS LIKELY TO BE ABANDONED OR LOST.
Since paper is a tangible material, it's harder to just hit the delete button and make it go away. Readers can't "lose the link" or "accidentally trash it", and it never ends up in their spam folders.
Not sure where to start? We recommend that every business have a great leave-behind or brochure that outlines their most important products or services. Bonus! You can also offer a digital version that can be downloaded right from your website!